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  • Social media benchmarks: Q1 2025 data + tips - Hootsuite
    This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean
  • Social Media Benchmarks For 2025
    We analyzed 125 million social media posts from 2023 to 2024 to understand the future of social media, audience interactions, and how brands can better prepare their strategies for 2025
  • Social Media Benchmarks: Compare Metrics Across Platforms
    Effortlessly benchmark your performance against industry standards while tracking and visualizing essential metrics such as engagement rates, follower growth, and content reach across platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok
  • Engagement rate benchmarks and formulas: Q1 2025 update
    Industry: Fashion and entertainment will always see higher engagement rates than finance (except on LinkedIn) When evaluating your engagement rate, you need to compare with other accounts in your own industry Follower count: In general, you can expect your engagement rate to go down as your follower count goes up This is simply because
  • 2025 Influencer Marketing Report: Trends and Statistics for . . .
    Female influencers make up 85% in the 1k-10k range and 80% in the 10k-50k range The percentage decreases to 71% in the 50k-100k bracket and 62% in the 100k-500k range, indicating a steady increase in male representation at higher follower levels
  • Creator rates on Instagram and TikTok - The Cirqle
    Reach vs Follower Count:‍ Micro-influencers, with follower counts between 10,000 to 49,999, boast the highest reach at 15 7% This means, on average, each post by a micro-influencer is likely seen by approximately 1,570 to 7,853 followers, considering the range of their follower count
  • Average engagement rates for 12 industries [January 2025]
    In this post, we’ve rounded up average social media engagement rates from 12 top industries to give you a better understanding of where you stand (And empower you to brag to your boss with data-informed confidence — you’re welcome )





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