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  • MROI defined - Deloitte United States
    MROI defined MROI can be powerful—but its complexities need to be understood, and it shouldn’t distract from the broader managerial tasks involved in ensuring marketing effectiveness For every marketing practitioner who has a solid understanding of MROI (marketing return on investment; aka ROMI or return on marketing investment), there
  • Executive Accelerators Program | Deloitte US
    Description: Executive Accelerators help senior leaders break through personal barriers, transform thinking, and approach issues with novel ideas and fresh perspectives
  • Measuring and managing marketing effectiveness
    MROI should be deployed as part of a holistic effort to build capabilities in measuring and adapting marketing spend and tactics This capability-building approach to deployment means thinking about marketing effectiveness not as a specific data analysis tool, but as an integrated program designed to upgrade the marketing organization’s
  • Оценка и управление маркетинговой эффективностью
    Пол Мэджилл рассказывает о том, что нужно знать и как руководителям лучше подготовиться к расчету эффективности своих расходов на маркетинговую деятельность По его мнению, среди прочего руководителям нужно
  • Smarter MRO 5 strategies for increasing speed, improving reliability . . .
    Contents Introduction 3 The end state: An integrated approach to MRO 4 Achieve short and consistent turnaround time (TAT) using a combination
  • CMO Marketing Consulting Services | Deloitte US
    Marketing return on investment (MROI) Segmentation; Amplifying brands Content strategy and management; Creative Advertising; Digital engagement; Digital production; E-commerce design; Experience design; Mobile design; Sales enablement; Social engagement; Storytelling; Website mobile app development; Enabling enterprises Agency management; CMO
  • New Frontiers: A Value Proposition for GBS GenAI
    Alec Kasuya Shriram Chary, April 4 th, 2024 New Frontiers: A Value Proposition for GBS with GenAI
  • Ken Nelson, Managing Director – Consulting | Deloitte US
    Ken is a 20-year veteran in the digital media and AdTech industry He leads Deloitte Digital’s marketing science and advertising performance practices Through best-in-class people, process and technology, Ken’s practices deliver improved analytics and improved marketing return on investment (MROI)


















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