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  • Van Westendorp pricing (the Price Sensitivity Meter)
    The point where the Too Expensive and Too Cheap curves cross is called the point of marginal cheapness This is where the fewest people will not buy because they consider the product too expensive or too cheap
  • The Van Westendrop Pricing Model: Questions + Analysis
    This is where the "too expensive" and "too cheap" curves intersect Only a small number of customers will not purchase the product from being too expensive or too cheap This price point is referred to as optimal only because of the low probability of customers rejecting the price
  • How to do a Pricing Analysis: Van Westendorp Method - Appinio
    To determine the ideal price for a product, the intersection of two curves is crucial: the "too expensive" and "too cheap" curves This intersection is referred to as the "Optimal Price Point," where an equal number of respondents consider the price to be either too expensive or too cheap
  • Van Westendorp for Pricing Research (Survey Guide)
    There are two main challenges when making pricing changes — how to avoid leaving money on the table by charging too low a price and how to avoid turning too many customers away by setting your price too high
  • Why the Van Westendorp Pricing Model Works ( How to Use it)
    Where Too Expensive and Too Cheap Intersect: The Optimal Price Point (OPP) This is the single point at which Van Westendorp says you’ll experience the least price hesitation from customers It is not necessarily the same as the optimal price point for maximizing revenue
  • Price Sensitivity Meter: How to Use the Van Westendorp Method . . .
    Too Cheap (Floor Price): - Represents the lowest price consumers associate with quality - Falling below this price risks devaluing the product or raising suspicions about its quality
  • Van Westendorps Price Sensitivity Meter - Wikipedia
    Finally, the intersection of the "too cheap" and "too expensive" lines represents an "optimal price point" or OPP This is the point at which an equal number of respondents describe the price as exceeding either their upper or lower limits





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