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appeasable    
a. 平得了的,缓和得了的,劝解得了的



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  • What Makes CSR Communication Lead to CSR Participation? Testing the . . .
    Abstract Abstract This This study study examines examines consumers' consumers' uses uses ofof corpo- corpo-rate rate social social responsibility responsibility (CSR) (CSR) communication communication channels, channels, the the relationship relationship ofof such such uses uses toto consumers' consumers' CSR CSR aware- aware-ness, ness, and and the the mechanisms mechanisms through through
  • Effects of Internal–External Congruence-Based CSR Positioning: An . . .
    What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships Sun Young Lee, Weiwu Zhang Alan Abitbol - 2019 - Journal of Business Ethics 157 (2):413-429 Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice
  • Frontline Employees as Corporate Social Responsibility (CSR . . .
    Sun Young Lee, Weiwu Zhang Alan Abitbol - 2019 - Journal of Business Ethics 157 (2):413-429 Consumers’ Perceptions of Corporate Social Responsibility: Scale Development and Validation Magdalena Öberseder, Bodo B Schlegelmilch, Patrick E Murphy Verena Gruber - 2014 - Journal of Business Ethics 124 (1):101-115
  • Theoretical Insights of CSR Research in Communication from 1980 to 2018 . . .
    Communication, as a discipline that generates a rich body of literature on CSR, has become a critical contributor to CSR knowledge in social science However, limited research exists to understand how CSR knowledge is constructed and diffused in the discipline This study thus intends to unpack the knowledge construction process of CSR research in the communication discipline from a network
  • Decoupling Among CSR Policies, Programs, and Impacts: An . . . - PhilPapers
    Abstract There are relatively few empirical studies on the impacts of corporate social responsibility policies and programs This article addresses the research gap by analyzing the incidence of, and the conditions that affect, decoupling among CSR policies, implementation of CSR programs, and CSR impacts for various environmental and social issues Complete decoupling is a condition of full
  • How Nationalistic Appeals Affect Foreign Luxury Brand . . . - Springer
    Drawing from cognitive learning theories we hypothesize that exposure to nationalistic appeals that suggest consumers should shun foreign brands for moral reasons increases the general belief in consumers that buying foreign brands is morally wrong In parallel, drawing from the theory of psychological reactance we posit that such appeals may, against their communication goal, increase the
  • Deconstructing corporate activism: a consumer approach
    Defending social and political positions other than those that a company's clients might support has always been an avoidable risk However, this practice, called ‘corporate activism,’ has gradually been integrated into the strategies of organizations The object of this work is thus to understand the antecedents of corporate activism from the consumer's point of view To understand this
  • DOI NUMBER: MPM 9 - journalmodernpm. com
    The rapid proliferation of data technology, e-commerce platforms, digital communities, social media, 5G, virtual reality, and other data technologies has led to a shift in the way information about businesses, brands, and products is communicated This information has transitioned from traditional verbal communication to the online realm, where it has become highly prevalent (Kim





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