Understanding Market Segmentation: A Comprehensive Guide Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments
Market Segmentation and its types: The Complete Guide (2026) Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors The concept was formally introduced by economist Wendell R Smith in 1956
What Is Segmentation In Marketing? | Leadpages | Leadpages What are the main types of market segmentation used in modern marketing? Market segmentation is a foundational strategy in marketing that enables businesses to identify and appeal to distinct customer groups
Market Segmentation – Definition, FAQs How HubSpot Helps Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors
Market Segmentation: Types, Examples, and Strategies - Semrush Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food
SEGMENTATION, TARGETING AND POSITIONING (STP) Behavioral Segmentation: Segments consumers based on their behaviors, such as purchasing habits, brand loyalty, and product usage rates It helps businesses understand how different segments interact with their products Benefit Segmentation: Focuses on customers seeking different benefits such as ease-of-use or cost-effectiveness
What Is Market Segmentation? How It Works, Careers, and More Market segmentation is when a business splits potential customers into groups based on shared characteristics These characteristics include location, age, income, credit rating, usage rates, or buying habits
What Is Segmentation? Definition and How To Use It What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts Segmentation is based on specific criteria related to an individual's age, income, subjects of interest and behaviors